BACKGROUND

Our long-term creative partner in Vietnam, OARN, boasts a profound portfolio in creative and design, with P&G as the core client. Together, we combine our strengths to elevate P&G’s brands, including Downy, Ariel, Pantene, and Sudocrem through innovative design and impactful marketing. This collaboration ensures each brand receives a tailored approach to enhance market presence and consumer engagement.

METHOD

We combined cutting-edge creative design with dynamic marketing. Utilising market insights and consumer behaviour data, we crafted interactive events and immersive brand experiences. Digital platforms were leveraged to amplify these efforts, ensuring a cohesive and extensive reach.

RESULTS

Our strategies significantly boosted brand visibility and consumer engagement, resulting in increased loyalty and market penetration. Through our efforts, P&G experienced a marked improvement in brand perception and a substantial return on investment, further solidifying their market leadership in Vietnam and Singapore.