BACKGROUND

Epic Sky Lounge aims to establish itself as a premier destination in the city's nightlife. With a focus on luxury and innovation, Epic Sky Lounge set out to redefine hospitality standards and create unforgettable experiences for its guests.

METHOD

We collaborated closely with the client to create a strategy that achieved their vision and highlighted their points of difference in the competitive hospitality scene. Our approach involved utilising integrated marketing channels, including digital advertising, public relations, and pioneering influencer marketing. Additionally, we orchestrated targeted promotions and offline events to boost brand visibility and engage with their ideal customer base.

RESULTS

Our approach successfully attracted the targeted customer demographic, achieving a MROI exceeding 6.5. The innovative strategy in influencer partnerships proved to be both cost-effective and highly successful for hospitality businesses.