MARKETING CONSULTANCY
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Location
Tokyo, Japan
Year
2023
Services provided
Digital Advertising, Live Streaming, Influencer Marketing, Video Production.
Client
Keio United
Partner
LIVEDGE, TikTok Japan
BACKGROUND
Our client, a real estate agency, sought to enhance brand awareness and attract new Chinese-speaking clients both locally and globally through digital marketing initiatives.
METHOD
We identified key target segments and leveraged platforms such as TikTok, Douyin, and Xiaohongshu to produce compelling video content. By implementing a targeted advertising strategy and conducting A/B testing, we refined our approach to maximize ROI.
RESULTS
Our strategy lowered CPA by 40% through highlighting and promoting top-performing content, effectively engaging and converting targeted audiences. Tripled Keio’s number of monthly leads.
