MARKETING CONSULTANCY

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Location
Tokyo, Japan
Year
2023
Services provided
Digital Advertising, Live Streaming, Influencer Marketing, Video Production.
Client
Various
Partner
LIVEDGE, TikTok Japan
BACKGROUND
With the rise of TikTok, we provided SMEs with end-to-end TikTok marketing solutions, including Strategy, Content Direction, Video Production, and Advertising. Our clients span various industries, such as real estate, hospitality, and food & beverage.
For TikTok live streaming, we collaborate with LIVEDGE Japan, a TikTok LIVE Partner, to feature top-tier live streamers from various industries.
METHOD
To develop impactful TikTok marketing campaigns for our clients, we follow a structured approach that ensures strategic alignment and maximises engagement. Our method includes:
1. Strategic Planning: Work closely with clients to identify clear objectives, compelling messaging, target audiences, and appropriate platforms.
2. Creative Development: Conceptualise and design engaging content that resonates with the target audience, ensuring alignment with brand identity and goals.
3. Content Production: Utilise professional video production to create high-quality and user-friendly TikTok videos that capture attention and drive engagement.
4. Campaign Execution: Implement targeted advertising campaigns on TikTok, leveraging data-driven insights to optimise ad placements and reach.
5. Continuous Monitoring: Track campaign performance in real-time, analysing metrics to identify trends, strengths, and areas for improvement.
6. Optimization: Adjust strategies and content based on performance data to enhance effectiveness and maximise ROI.
7. Comprehensive Reporting: Provide detailed reports with actionable insights, helping clients understand results and guiding future marketing efforts.
RESULTS
Our efforts enabled clients to build strong branding channels with captivating content. This approach led to an impressive ROI of 5-7, effectively engaging and converting targeted audiences.









